How much does a CRM data audit cost?
Updated October 5, 2026
A CRM data audit costs anywhere from nothing to several thousand euros, depending on who does it and how deep it goes. This page explains what drives the price, and gives one fixed number: the full Recovizy audit costs €1,500 including VAT, whatever the size of the base.
In brief
- A first diagnostic on a sample of 1,000 contacts is free.
- The full Recovizy audit is a fixed €1,500 incl. VAT, for the whole base.
- Agency audits are usually quoted case by case, and vary widely with scope.
- The price that matters is the price relative to the revenue the audit finds.
What you pay for in a CRM data audit
An audit of CRM data answers three questions: how clean is the base, what is wrong with it, and what is it worth. The work behind those answers is what you pay for:
- reading and structuring the data, whatever format it is stored in;
- detecting duplicates, invalid email addresses and incomplete records;
- identifying dormant customers and abandoned opportunities;
- turning the findings into a list someone can act on.
What makes the price vary
| Factor | Effect on price |
|---|---|
| Who does it | A consultant bills days of work; software applies the same analysis to every base |
| Scope | Data quality only, or data plus processes, adoption and integrations |
| Size of the base | Often priced by volume when the work is manual |
| Deliverable | A score and a few charts, or a named list of contacts to follow up |
The three usual options
Agency prices are not comparable line by line: a short data review and a multi-week engagement covering processes and adoption are both called an audit.
| Option | Typical price | What you get |
|---|---|---|
| Free diagnostic (Recovizy) | €0 | Figures on a random sample of 1,000 contacts |
| Full audit (Recovizy) | €1,500 incl. VAT, fixed | Whole base analyzed, named list of contacts to follow up, ranked by priority |
| Agency or consultant | Quoted case by case, from a few hundred to several thousand euros | Depends on the engagement: often a report and recommendations |
What the fixed price includes
The audit runs through a read-only connection: nothing is written to your database.
- Analysis of the whole base, with no surcharge for volume.
- The named list of contacts to follow up, ranked by priority.
- Duplicates detected, with proposed merges that you validate.
- Delivery within 5 business days after access is granted.
How to judge whether it is worth it
Compare the price with the estimate the free diagnostic gives you. The diagnostic puts a figure, in euros, on the revenue opportunities found in the sample. If that figure is far above the price of the audit, the audit pays for itself with the first deals recovered. If it is not, you have learned that for free.
These figures are estimates of recoverable revenue, not amounts collected.
Frequently asked questions
Is a CRM audit billed by the hour or as a flat fee?
It depends on the provider. Consultants usually bill by the day. Recovizy charges a flat fee: €1,500 including VAT for the full audit, and nothing for the diagnostic.
Does the price depend on the number of contacts?
Not for the Recovizy full audit: the price is fixed, whatever the size of the base.
Can I see results before paying?
Yes. The free diagnostic analyzes a random sample of 1,000 contacts and comes with no commitment.
See it on your own data
The diagnostic on a random sample of 1,000 contacts is free, read-only and comes with no commitment.
Request the free diagnostic